Would you like to advertise in the Do More In Redbridge Guide? Our next issue will be published on the 10th of March 2014 so get in touch ASAP if you are interested in the Spring Guide! Email email@example.com for more information.
Great Coverage for affordable prices!
In the meantime have a gander at our stats and facts!
Print run and distribution
Do More has a print run of 117,000 copies for the March, September and December editions, which increases to 150,000 copies for the June edition. Of these quantities, 106,000 are delivered free to homes and businesses in Redbridge, with the remainder distributed amongst public buildings, such as libraries and leisure centres, plus cafes, bars, restaurants and shops in the main shopping areas. The June issue is also distributed to Primary Schools in the borough. We also have a mailing list which people outside of the borough subscribe to and Do More is posted directly to them during the first week of issue. This currently stands at 367. The brochure is also taken to events run by the Vision teams to promote their activities.
Do More Advertising Rates
We are allocating a limited number of pages for council services and voluntary organisations to advertise in the Do More and have introduced extremely competitive rates based on the print quantity (117,000 for 3 issues / 150,000 summer issue) and distribution channels.
|1 inclusion||2-3 inclusions||4 inclusions|
Back page or inside front cover
|£900+ VAT each
|Half page||£600+VAT||£550+VAT each||£450+VAT each|
|Quarter page||£375+VAT||£325+VAT each||£250+VAT each|
|Eighth page||£225+VAT||£195+VAT each||£175+VAT each|
VAT @ 20% will be added.
These prices do not include design costs and advertisers can either supply their own artwork or it can be done by our in-house Design team for a fee (please contact us for a quote).
These advertising rates will not be available to Regional and National businesses.
Website and e-newsletters
The brochure is available to download online from the day of issue and is promoted through the Redbridge-i home page and has its own web page www.redbridge.gov.uk/domore
A monthly e-newsletter for Culture and a separate newsletter for Sport is produced to remind people about what’s new and emailed to all those that subscribe. This currently stands at around 1200 and is continuing to grow. Subscribers are directed back to the pdf online for further information.
The brochure varies in size, with the spring edition averaging 56 pages, autumn and winter editions average 48 pages and the summer is around 72 pages although we had an 80-page bumper edition for the Olympics last year. Pages go up in multiples of 8, so this has to be taken into account when selling advertising space.
We have managed to introduce extremely competitive rates for Redbridge Council services, local voluntary groups and local businesses, with a full standard page costing £1000, a half page at £600 and a quarter page at £375.
For similar sized publications with much smaller print runs (c.10,000 copies), you would be looking at around £1200 for a full page without the door-to-door delivery service or the web and newsletter presence.
Do More is distributed with Redbridge Life, the Council newspaper for residents.